We love licensing & franchising. It’s one of our favourite business development areas.
If you have a product, a business concept or a service whose market you want to expand, licensing or franchising could be the way forward.
We work with businesses and social enterprises to help them along their licensing and franchising journey.
The core of licensing is capitalising on your intellectual property: the coffee concept you have developed or the product you have invented or the service delivery your organisation created.
Underlying whether licensing or franchising will be successful is replicability: can your concept, product or service be replicated time and again by someone else? If you think the answer to that question is a resounding ‘Yes’, then growth through creating a replicable model could be the way to go.
There’s a lot to think about, though. And that’s where we come in. We work with you to model what your licence or franchise could look like and, more importantly, what income it could generate for you.
Over the years, we’ve developed tools and templates which help a business decide if licencing or franchising is right for them. Then we help model finances and what should be in the licence/franchise package.
We also work with early-stage franchises to help them refine their offering and with established franchises to help them develop their businesses further.
To talk options on licensing & franchising, call Jo: 077 333 94 641 or email jo@gapcomm.co.uk